Before a customer gets in touch, your profile is how they get to know you: your photos, your description, your services, and your reviews. Customers often look at a few profiles before deciding. What helps them choose is the quality of what they see, not just whether every section is filled in.

What your profile does

Your profile works for you around the clock, whether you're online or not. It's where customers answer two questions before they reach out: can I trust this business, and is it right for my job? The more clearly yours answers both, the easier it is for the right customers to choose you.

Set it up before enquiries start arriving, so customers know what to expect from the first message. Your profile picture and description are also what we need before we can match you with customers, so start there.

How to set it up

1. Add a clear profile picture. A sharp, well-lit photo of you or your logo shows customers a real, professional business at first glance.
2. Write a description that shows what sets you apart. Go beyond what you do. Name what you specialise in, how you work, and the jobs you're proudest of, so customers can tell whether you're right for theirs.
3. Give each service real detail, including a price. Spell out what's included and what isn't, so customers know what they'd be getting. Then add your price. Customers usually say that seeing a price upfront is one of the things that helps them trust a business before they reach out. If your jobs vary, a starting price still gives them that confidence.
4. Add photos that show your business. Include your best finished jobs, before-and-afters that show the difference you make, and your team or premises so customers can see who they'd be working with.
5. Bring in your reviews. If you already have Google reviews, import them so customers see proof of your work from day one. After each job, ask for a review while it's still fresh.
6. Add credentials that matter for your work. One that customers recognise and trust does more than a long list of loosely related ones.

Getting it right

• Be specific. Customers remember details only you could write, like the kinds of jobs you take on and how you handle them.
• Look at your photos the way a customer would. If an image wouldn't make you want to hire this business, swap it for a stronger one.
• Explain each service fully. When your listings are clear, customers who get in touch already know what they're getting, and fewer enquiries turn out to be a mismatch.
• Keep it current. Revisit your profile as your work and prices change, so it always reflects the business you are today.

A detailed profile means the enquiries that reach you are a better fit, because customers already know who you are, what you offer, and what to expect.

Updated 30 September 2026 10:57